Welcome to The Memo
Industry insights and business tips for creative service providers looking to build strong foundations, make lasting impressions, and grow a sustainable business.
How to Nail Your 90-Day Plan Without the Stress (Hint: It’s Easier Than You Think)
Creating a 90-day business plan might sound overwhelming, but it's easier than you think. Once you break it down into manageable pieces, it becomes less daunting and more actionable. Planning isn’t about scribbling endless to-do lists but about gaining clarity and setting yourself up for success step by step
From Clients to Superfans: Crafting Experiences That Keep Them Talking
Discover how a well-crafted client experience can transform your creative business. From personalized touchpoints and streamlined communication to actionable client feedback, learn how to set yourself apart and build lasting client relationships.
How I Structure My Weekly CEO Day for Focus and Growth
Learn how to plan a weekly CEO Day for your business. Get tips on reviewing the wins, understanding challenges, planning content, delegating, and making the most of focused CEO time.
Crafting Your Signature Process: The Key to Scaling with Authenticity
Ready to scale your creative business while staying true to your unique approach? Discover how a signature process can transform the way you work, delight your clients, and set you up for sustainable growth.
Overcoming Creative Burnout and Boosting Your Profits
Get ready to beat creative burnout and boost profit in your business with these simple strategies for vision setting, brand messaging, sales, and streamlined systems—everything you need to fast-track your growth.
Quarterly Planning for Creatives: A Guide to Goal Setting for Growth
Learn how to plan your quarterly CEO day to set goals, review finances, and streamline client management. Get a clear roadmap for sustainable growth and stay on track with your big-picture vision!
Tired of Comparisonitis? Your Brand's 'Why' Is the Cure You Need
Let’s dive into the “why” behind your brand, how to create a mission statement that resonates, and how understanding your audience’s values can help you call in the right clients (while standing confidently apart from competitors).
Why I’m Launching a Private Podcast for Our Community
Discover how streamlining systems and practical business strategies helped me build a sustainable, aligned business. Learn more and get a sneak peek into my new private podcast, Break Free—coming soon!
How to Keep the Momentum After Sending a Proposal
Are you ready to follow up on proposals confidently and reel in potential clients who’ve decided to ghost. With our step-by-step guide—a tried and true follow-up method, you’ll be able to increase your project closing rate, while delivering a 5-star client experience.
How to Nail Your Interior Design Discovery Call
A discovery call is your chance to see if you and a potential client are a good fit. It’s more than just landing a gig; it’s about understanding their needs and showing how you can help. In this post, I’ll walk you through the entire process so you can approach your next call with confidence.
Are You Asking the Right Questions in Your Design Questionnaire?
Streamline your interior design client onboarding with our expert tips on questionnaires. Learn what to ask, when to ask it, and how to automate the process.
What To Include in Your Interior Design Closing Packet
Put these 7 things in your Interior Design Project Closing Packet to have your clients coming back for more. Click to read more now!
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Willow and Jax is a boutique consulting and creative studio providing brand strategy, client experience design, and high-touch business consulting for female founders.